Active Card For Gold
One hundred forty-eight wines were awarded the double gold medal this year. Of these, 28 winners were presented at a recent trade tasting in San Francisco under the sponsorship of The Tasting Panel magazine. The wines ranged in price from $10 to $99.
The awarding of 148 double gold medals gives us pause. Might this suggest that the single gold medal wines were considered second-rate? And what of the unhappy silver and bronze? And to what degree do the personal biases of the judges contribute to their evaluation?
Wine Evaluation
Wine evaluation is a highly personal activity. This accounts for the range of scores commonly seen when different judges award different opinions of the same wine. The majority of well-known wine judges over the past two decades or so has overwhelmingly favored powerful and assertive wines over light and delicate ones. This has led to an inexorable rise in alcohol level across the board, not only in American wine, but internationally, as every winemaker tries to outperform his competitors in the ratings game. And higher ratings not only provide prestige. They lead to higher prices and a more profitable business. Again and again, one sees moderately priced wines win high ratings only to see their prices bump up overnight.
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